Culture Pass GR curates the best of Grand Rapids' cultural attractions and things to do into a unique experience pass. Passes are delivered instantly to your phone via text and email and are ready to use immediately with nothing to download! Sharing and gifting tools make it easy to gift passes or invite friends and loved ones to share an experience. See the best of Grand Rapids today!

See what's included with Culture Pass GR

3-Day Culture Pass

$24.00

Culture Pass GR is your ticket to explore the abundance of art and culture in Grand Rapids. With this pass, you’ll receive admission into many cultural attractions around Grand Rapids as well as additional exclusive discounts. With instant delivery and easy mobile access, this is the easiest way to see and save in Grand Rapids!

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Stay the Night

You could rush through Grand Rapids' art and culture in a single day – but you’re apt to miss a lot of cool stuff that way. Consider booking a hotel to make it a two- or three-night culture vacation. Check out our hotel packages for special deals and discounts!

Included Attractions

Gerald R. Ford Presidential Museum

Experience America's most entertaining presidential museum. Attend a White House State Dinner, step inside the Oval Office, see the original Watergate burglar tools and Smithsonian-caliber changing exhibitions. President Ford and First Lady Betty Ford are buried on site.

What's Included

  • General Admission

Grand Rapids African American Museum and Archives

Oral history, in African culture, was performed by the griots or storytellers. They kept the history and traditions of the family, the tribe and the nation but this was generally a masculine job. When the Africans were brought to the Americas, that duty shifted to our womanfolk and in recent times that person was a grandmother, granny, nana, grandma or GRAAMA. Our acronym describes much about our mission and where we are focused: telling those shared stories of the people from this community through changing exhibits and live performances. "Always listen to your GRAAMA"

What's Included

  • Free Admission + Tour
  • A $20.00 donation gets you a free GRAAMA backpack with reflective strips for night!

Grand Rapids Art Museum

Established in the heart of downtown Grand Rapids, the Grand Rapids Art Museum is internationally known for its distinguished design and LEED® Gold certified status. GRAM has grown to include more than 6,000 works of art, including American and European 19th and 20th century painting and sculpture and more than 3,000 works on paper. Welcoming spaces invite guests to explore the collection and discover new ideas through traveling exhibitions and innovative programming, including hands-on workshops in GRAM Studio, artist talks, guided gallery tours, live concerts and performances, and more.

Please note: Admission to GRAM is free on Meijer Free Tuesdays and Thursday Nights (5 pm – 9 pm).

What's Included

  • General Admission

Grand Rapids Children's Museum

The Grand Rapids Children's Museum celebrates childhood and the joy of learning by providing hands-on exhibits that inspire leaning and encourage self-directed exploration.

What's Included

  • General Admission

Grand Rapids Public Museum

The Grand Rapids Public Museum is a place of never-ending inspiration and discovery, with a focus on science, history and culture, with three floors of hands-on fun and education exhibits for families to explore. For more information visit grpm.org.

What's Included

  • General Admission

John Ball Zoo

John Ball Zoo inspires our community to be actively engaged in the conservation of wildlife and our natural environment. Over 1,500 animals including lions, tigers, bears (oh my)! Both indoor and outdoor exhibits. Interactive experiences include a funicular (tram), zip line, high ropes course, and more!

What's Included

  • Zoo Admission Pass

Urban Institute for Contemporary Arts (UICA)

The Urban Institute for Contemporary Arts builds creative community by fostering new forms of expression, promoting collaboration, and providing genuine experiences with contemporary art. UICA features gallery exhibitions of work from regional, national, and international artists throughout the year. UICA also hosts a range of dynamic events including concerts, performances, artist receptions, and gallery talks. UICA’s 195-seat film theater shows independent cinema, international films, and documentaries six days a week.

Please note: UICA is closed on University holidays.

What's Included

  • General Gallery Admission

Additional Exclusive Discounts

Actors' Theatre Grand Rapids

Actors' Theatre provides West Michigan with the best in entertaining, innovative, challenging, and thought-provoking theatre.

What's Included

  • 25% off Mainstage Tickets

Broadway Grand Rapids

Broadway Grand Rapids was established in September of 1988, opening with South Pacific starring Robert Goulet, AND with a mission to bring in the very best of national touring Broadway productions to West Michigan. In 2009, Broadway Grand Rapids and Michigan State University’s Wharton Center for Performing Arts created a partnership that was dramatic — literally and figuratively. For theater lovers throughout West Michigan, this pairing created an enhanced opportunity to secure top-notch shows for our DeVos Performance Hall venue. Each season brings legendary stories and memorable music to the stage helping to bring the power and magic of theater to our community.

Photo Credit: © Joan Marcus

What's Included

  • 10% off Tickets for Select Performances

Circle Theatre

Each summer, Circle Theatre produces five main stage productions from May through September - including three musicals and two plays — performing more than sixty performances and playing to over 20,000 local audience members a year.

What's Included

  • $5 off Any Main Stage Musical or Play Ticket

Civic Theatre

Established in 1925, the Grand Rapids Civic Theatre and School of Theatre Arts is one of the oldest and largest community theatres in the nation.

Photo Credit: Studio3Twenty

What's Included

  • $5 off Any Adult Ticket for Civic Shows

DeVos Performance Hall

Located inside DeVos Place®, DeVos Performance Hall is the 2,404-seat performing arts theater that hosts performances by The Grand Rapids Symphony, The Grand Rapids Ballet, Broadway Grand Rapids and Opera Grand Rapids as well as touring concerts, comedy and family shows.

What's Included

  • Save on Tickets for Select Events

The Dinner Detective Grand Rapids

America’s largest interactive comedy murder mystery dinner show is now playing in Grand Rapids, Michigan! Solve a hilarious crime while you feast on a fantastic dinner. Just beware! The culprit is hiding in plain sight somewhere in the room, and you may find yourself as a Prime Suspect before you know it!

What's Included

  • 15% Off Admission

Grand Rapids Art Museum Store

Visit The Museum Store and find art-inspired gifts for family and friends. Browse through an ever-changing array of unique gifts, jewelry designed by local and international artists, decorative accessories, great children’s toys, art books, fair trade items from around the globe, and much more!

The Grand Rapids Art Museum Store is open during regular museum hours and until 8 PM on Friday and Saturday evenings.

What's Included

  • 20% off Grand Rapids Art Museum Store Purchase

Grand Rapids Ballet


Under the artistic leadership of Patricia Barker since 2010, Grand Rapids Ballet has made an exciting transformation that has attracted world-class dancers, produced some of the most creative works in contemporary dance, and generated local, national, and international attention. Grand Rapids Ballet presents numerous styles of dance from some of the finest choreographers of the 20th and 21st centuries. Since 2010, we have presented 56 works by choreographers including George Balanchine, Twyla Tharp, Paul Taylor, David Parsons, Jose Limon, Gerald Arpino, Ulysses Dove, Kirk Peterson and commissions by Mario Radacovsky, Olivier Wevers, Annabelle Lopez Ochoa, Robyn Mineko Williams and Brian Enos.

What's Included

  • 1st Ballet Class Free

Opera Grand Rapids

Our mission is to foster and fulfill demand for high quality, live opera in West Michigan. Opera Grand Rapids enriches our West Michigan community through the creativity and excellence of this timeless art form. Opera is a unique, powerful experience that moves people. Opera is also an occasion — a night out filled with music, vocal athleticism, drama, and a story with an emotional appeal that brings people back time after time.

What's Included

  • 15% off Select Tickets

River City Improv

River City Improv exists because we enjoy entertaining audiences using comedic improvisation. Our shows weave skits, games and songs with audience suggestions to create unique entertainment experiences for each show. Occasionally we will throw in a piece of non-improvised sketch comedy or a dance number, just to keep our audiences guessing.

What's Included

  • BOGO Improv Night

TreeRunner Grand Rapids Adventure Park

TreeRunner Grand Rapids Adventure Park is Michigan’s newest adventure park that’s become popular among many different groups who love challenge, adrenaline and the independence of an aerial adventure. First, we train our customers on our gear and how to use it on the course. This takes about 20-30 minutes. Together with this training, as well as the top-of-the-line climbing gear we use, you are able to then independently traverse through the trees.

What's Included

  • 25% off Climbing Experiences

Van Andel Arena

Van Andel Arena® — the Must Play Destination of Michigan's fastest-growing market — has thrust Grand Rapids into the forefront of the entertainment industry. The 12,000-plus seat Van Andel Arena and Grand Rapids offer the perfect combination of cosmopolitan flair and Midwestern hospitality to make any event a success. Since marking its Grand Entrance on October 8, 1996, Van Andel Arena has attracted the biggest names in family shows, concerts and sporting events.

What's Included

  • Save on Tickets for Select Events